Online fashion shopping in Ukraine has grown rapidly over the past few years. With improved logistics, secure payments, and access to both international and local brands, Ukrainian consumers now prefer shopping for clothing, footwear, and accessories online rather than visiting physical stores.
If you are looking for trusted, high-quality online fashion stores in Ukraine, this guide lists the best platforms based on brand range, pricing, delivery reliability, and overall shopping experience.
Why Shop Fashion Online in Ukraine?
Before diving into the list, here is why online fashion shopping makes sense in Ukraine:
- Wider access to international brands
- Better pricing and frequent sales
- Convenient home delivery
- Easy size comparison and returns
- Seasonal discounts and promo codes
Whether you are shopping for casual wear, sportswear, or premium fashion, these platforms cover all major needs.
1. Answear.ua
Best for premium & international fashion brands
Answear.ua is one of the most popular fashion-focused e-commerce platforms in Ukraine. It offers a strong mix of premium, casual, and sportswear brands, making it a top choice for fashion-conscious shoppers.
Why Choose Answear.ua
- Large selection of international brands (Adidas, Tommy Hilfiger, Calvin Klein, Levi’s, Puma)
- High-quality product images and detailed descriptions
- Frequent seasonal sales and discount campaigns
- Authentic branded products only
What You Can Buy
- Men’s and women’s clothing
- Footwear (sneakers, boots, casual shoes)
- Accessories and lifestyle fashion
Delivery & Returns
- Nationwide delivery across Ukraine
- Clear return and exchange policy
Best for: Shoppers looking for branded fashion and reliable quality.
👉 Check Latest Offers on Answear.ua
2. Rozetka
Best all-in-one marketplace with fashion options
Rozetka is Ukraine’s largest online marketplace. While it is not purely a fashion store, it offers a massive fashion category alongside electronics, home products, and groceries.
Why Choose Rozetka
- Huge product variety under one platform
- Competitive pricing
- Trusted delivery network
- Multiple sellers and brand options
Fashion Categories Available
- Clothing for men, women, and kids
- Shoes and accessories
- Sportswear and budget fashion
Best for: Budget buyers and shoppers who prefer one-stop online shopping.
👉 Explore Fashion Deals on Rozetka
3. Lamoda Ukraine
Best for trendy and seasonal fashion
Lamoda Ukraine is well-known for its stylish collections and fast-moving fashion trends. The platform focuses heavily on clothing and footwear, making it ideal for trend-driven buyers.
Why Choose Lamoda Ukraine
- Trend-focused collections
- Regular sales and promo campaigns
- Good balance of premium and affordable brands
- Clean, user-friendly website experience
Popular Categories
- Dresses and casual wear
- Footwear and handbags
- Seasonal fashion collections
Best for: Trend lovers and seasonal shoppers.
👉 Shop Trending Fashion on Lamoda
4. Kasta.ua
Best for discounts and flash sales
Kasta.ua is widely known for offering flash sales and discounted fashion deals. If you are looking to save money while shopping branded fashion, this platform is worth checking.
Why Choose Kasta.ua
- Frequent flash sales
- Discount-driven pricing model
- Mix of local and international brands
- Affordable fashion options
What Makes It Unique
- Limited-time offers
- Daily deal updates
- Strong focus on value shopping
Best for: Price-sensitive shoppers and deal hunters.
👉 View Today’s Deals on Kasta.ua
5. ModnaKasta
Best for outlet-style fashion shopping
ModnaKasta (often associated with discount-based fashion retail) focuses on outlet-style pricing, making it attractive for shoppers looking for branded clothing at reduced rates.
Key Benefits
- Strong discount structure
- Brand-focused clearance sales
- Simple shopping experience
Best for: Outlet buyers and bargain shoppers.
👉 Browse Discount Fashion on ModnaKasta
Comparison Table: Top Online Fashion Stores in Ukraine
Store | Best For | Price Range | Brands Focus |
Answear.ua | Premium & branded fashion | Medium–High | International |
Rozetka | Marketplace & budget shopping | Low–Medium | Mixed |
Lamoda UA | Trendy & seasonal fashion | Medium | Mixed |
Kasta.ua | Discounts & flash sales | Low–Medium | Mixed |
ModnaKasta | Outlet deals | Low | Branded |
How to Choose the Right Online Fashion Store
When selecting an online fashion store in Ukraine, consider the following factors:
- Brand authenticity
- Return & exchange policy
- Delivery speed and coverage
- Pricing and discount frequency
- Customer reviews and trust signals
If you prefer branded fashion and quality assurance, Answear.ua and Lamoda are strong options. For deals and discounts, Kasta.ua and ModnaKasta perform better.
Final Recommendation
If you are looking for the best overall online fashion shopping experience in Ukraine, Answear.ua stands out due to its brand quality, reliable service, and premium shopping experience. However, budget-focused shoppers should regularly check Kasta.ua and Rozetka for deals.
Each platform serves a different buyer intent, so choosing the right store depends on your budget, fashion preference, and urgency.


