Shruti 
Introduction to Suta
Suta is a brand that has been making waves in the Indian fashion industry with its exquisite collection of sarees. Established in 2016 by sisters, Sujata and Taniya Biswas, this brand has captured the hearts of women across generations with its unique blend of traditional and contemporary designs. Suta stands for the Sanskrit word "thread" which symbolizes the strong bond between women who are connected through their roots, traditions, and love for handloom sarees.
The founders of Suta have always been passionate about sarees and their rich cultural heritage. They wanted to create a brand that would not only celebrate the beauty of Indian handloom but also bring together different generations of women under one roof.
What sets Suta apart from other brands is their focus on sustainability and promoting local artisans. All their sarees are made using natural fabrics like cotton, silk, linen, and khadi which are sourced directly from weavers across India. The brand believes in providing fair wages to these skilled artisans who put their heart and soul into creating each piece.
The Making of a Suta Saree: From Design to Production
The process of creating a Suta saree is a labor of love, combining traditional techniques with modern design to produce exquisite pieces that truly stand the test of time. From the initial conception to the final product, each step in the making of a Suta saree involves careful attention to detail and expert craftsmanship.
Design: The first step in creating a Suta saree is the design process. This starts with inspiration from various sources such as nature, art, and culture. The designers at Suta draw on their rich heritage and also incorporate contemporary elements to create unique and timeless designs. They carefully consider factors such as color, fabric, and pattern to create a cohesive and beautiful design.
Fabric Selection: Once the design is finalized, the next step is selecting the right fabric for the sari. At Suta, only high-quality fabrics such as silk, cotton, and linen are used for their saris. Each fabric has its own unique qualities and requires different techniques for weaving and dyeing. The choice of fabric greatly impacts the overall look and feel of the final product.
Weaving: The most crucial stage in making a Suta saree is weaving. It requires skilled weavers who have inherited this craft from generations before them. These weavers use traditional handlooms to weave intricate patterns onto the chosen fabric using threads of various colors. This process can take anywhere from days to weeks depending on the complexity of the design.
Suta's Impact on Bridging Generations through Sarees
Suta, a leading brand in the world of sarees, has been making waves not just for its exquisite designs but also for its impact on bridging generations through the timeless garment. With each passing generation, the saree has evolved and transformed into a versatile piece of clothing that is cherished by women of all ages. And Suta has played a significant role in this evolution, with its unique designs and innovative marketing strategies.
The brand's mission to bridge generations through sarees can be seen in every aspect of their business – from their choice of fabrics to their marketing campaigns. Let's take a closer look at how Suta is successfully bringing together different generations through this traditional attire:
1. Revival of Traditional Weaves: One of the most remarkable ways Suta is bridging generations is by reviving traditional weaves and techniques that were on the verge of extinction. The brand works closely with skilled artisans across India to create sarees that showcase these age-old techniques while giving them a modern twist.
2. Versatility in Design: Sarees have always been synonymous with elegance and grace, but it was often perceived as an outfit for older women. However, Suta has changed this perception by creating sarees that cater to all age groups.
The Future of Suta: Innovations and Expansion Plans
The future of Suta looks bright and promising as the brand continues to innovate and expand its offerings. With a strong foundation built on traditional techniques and timeless designs, Suta is constantly evolving to cater to the changing demands of the modern market.
One of the key innovations that Suta has introduced in recent years is the use of sustainable fabrics in their sarees. In an effort to promote eco-friendly fashion, Suta has started using handloom cotton and silk for their products which not only have a lower environmental impact but also provide employment opportunities for local weavers. This move towards sustainable materials has been well received by customers who are increasingly conscious about their fashion choices.
Conclusion
In a world where fashion trends come and go, it's refreshing to see a brand like Suta that values timeless elegance. Their handcrafted saris not only bridge generations but also stand the test of time with their exquisite designs and quality. From casual wear to special occasions, Suta has something for everyone, making it a must-have in every woman's wardrobe. So why wait? Embrace the beauty and charm of Indian traditional wear with Suta sarees today!
